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Video Production Techniques

12 Apr 17
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Video production is concerned mostly with non-broadcast program making and is generally distributed through DVDs or online. These types of productions are usually made on low budgets, which does not mean they are not seen by many people. On the contrary, millions of people watch them daily, as it is the case with the productions cast on Youtube.

Due to the amazing advances in technology, the differences between video production and television production are becoming more and more limited and unclear. Besides the type of budget and the size of the production team, which is obviously bigger in the case of television, one significant difference lies in that TV production gets broadcast to large numbers of people, by satellite or cable transmission, either live or recorded. TV transmissions are required to follow strictly controlled technical standards. Yet, TV productions may be considered a type of video production once they have been distributed through a non-broadcast method as the ones mentioned above.

Video- Learn from a Master!

Although video production seems little complex, due to the way the equipment has been designed for quick easy use, yet there might be a problem in actually doing it. The problem usually occurs because of the human factor in case there is no or little talent, passion and commitment to it.

The video camera gives us, the users, an immediate picture of the scene in front of us and the microphone picks up the sound of the action on the spot. Most of the users just point the video camera and microphone at the subject and start recording but the result is often dissatisfying. Thus, no matter how easy it may seem, video production involves a few know-how principles beside the producer’s talent of choosing the right subject and the right lighting effects. It is important that you know how to handle the equipment and the effects of its various controls and functions properly, how to use the equipment effectively – developing the skills required for good camerawork and sound production, convey ideas and emotions convincingly – using the medium persuasively, as well as organize it systematically – using practical planning, preparation, and production.

If we discuss video production from the professional perspective, we can say it is both an art and a service meant to videotape, edit and distribute a finished video product. It can include television production, corporate and event videos and commercial video production. Corporate video production covers a wide variety of purposes, from corporate communication, training and education to recording conferences and conventions, sales or other events. Video production can also be used at different events whether they are for school, sporting, wedding, and church.